we’re creating an innovative, PLASTIC and preservative free hand wash to reduce carbon emissions and endocrine disrupting hormones in our environment.
“Lyfe” is the word NASA uses to describe all life that might exist beyond Earth in our Universe.
For us, “Lyfe” reminds us that we are part of something bigger, beyond our own lives, beyond this planet.
The global production of single use plastics in 2021 created the same amount of greenhouse emissions as the whole of the United Kingdom.
With a beautiful and functional hand washing product, we believe we can begin to diminish this demand for plastics.
made with A LITTLE MAGIC FROM THE EARTH FOR THE EARTH.
IF YOU DON’T LIKE IT, CHANGE IT.
Elizabeth Johnston • Founder
Seeing first-hand the plastic waste from within our natural skincare business, I realised… I had to stop - breath – think and rejuvenate. In order to stay true to our principles of sustainability, and ambition to create positive change, we had to reinvent VATEA. So with quiet contemplation, we used our experience, passion and curiosity to solve the key problem of plastic packaging in our industry. I knew it would be a challenge so I sought leaders in Industrial and Sustainable design to create a first to market, plastic free and fully sustainable alternative to cleanse.
It’s an innovative, nourishing, plastic free hand wash due to launch in 2024.
Although not only will it clean your hands, what we’re most excited about is it will remove thousands of tonnes of plastic from circulation, it will be a new way to cleanse, nourishing our body and our planet.
We’ve called it OURLYFE, the concept is still confidential although we’re confident it will be new beginning in skincare!
‘In our hands now lies not only our own future, But that of all other living creatures with whom we share the earth.’
Sir David Attenborough
We couldn’t agree more. Life on Earth is in our hands. “Lyfe” is the word NASA uses to describe all life that might exist beyond Earth in our Universe. For us, “Lyfe” reminds us that we are part of something bigger, beyond our own lives, beyond this planet.
When we look up at the stars it’s impossible not to imagine what’s out there. We may be overwhelmed by how tiny and insignificant we are, but we also feel part of something bigger, beyond our own world.
Looking at the stars we can feel connected and a sense of place, mystery and magic all at the same time. And as we know, today’s magic is often tomorrow’s science.
At OURLYFE, we embrace connection to Earth and the Universe. Like you, we want a healthy home, now and for our children's future. We know the problems of plastics and preservatives in our cosmetics, and we’re thrilled to be solving these problems.
It’s our purpose, for our life and future generations.